David Osborne’s “Brainstorming” Gives Way To Frank A Hilario’s “Brainscaping”

David Osborne invented brainstorming (Lila MacLellan, “The Man Who Gave Us Brainstorming Meetings Did His Best Thinking Alone[1],” 06 August 2019, Quartz At Work). Come to think of it, I do my best brainstorming thinking alone myself!

Not to rob the credit from Mr Osborne, I Frank A Hilario am right now announcing to the creative world that I have just reinvented Brainstorminginto Brainscaping, meaning you create your own intellectual landscapes when trying to come up with something else, or some things new, out of the chaos of materials you have gathered or thought of. Hence this new blog of mine:

Brainscapes (https://braincapes.blogspot.com).
(the landscape image[2] above is from Dryicons.com)

In thinking brainscape, think landscape. Landscape is: “all the visible features of an area of countryside or land, often considered in terms of their aesthetic appeal” – Oxford Dictionary; “everything you can see when you look across an area of land, including hills, rivers, buildings, trees, and plants” – Collins Dictionary.

Now then, as a creative mind, your brainscape includes anything and everything you can think of in relation to what you are working on right now.

Brainstorming is very aptly named from 2 words: brain and storm. It’s always stormy weather. Whether you are alone brainstorming or with a group, the storm of thoughts come and they usually fight it out, or simply fade out, until a “bright idea” comes in and that’s it.

Brainscaping is calm; there is no storm at all. You first blankly look at the landscape of the idea or groups of ideas (look at the image again). We can say brainscaping is mapping out the territory with a shared feature, or related features.

Yes, I’m introducing brainscaping as a new way of thinking out new ideas, concepts, relations whatever. In brainstorming, you come out with a distinct if not superior idea or concept; in brainscaping, you come out first with distinct features that are tidied up with a single idea; or you come out first with a single idea that you can use to identify the features in the mental landscape that are connected by that singular idea.

The fact is I did not start with the concept of brainscaping first – I started with the idea of “The More The Merrier (TM²),” hence the title of the first essay in this blog: “01, The More The Merrier – 156 Lipa City Families Succeed With Community ‘Stables And Greens’ Gardens.” (Thus, this essay is not numbered TM² because it's not TM.) TM² is my newly discovered formula for writing a series of success stories of plurality of farmers, that is, successful groups – not successful individuals, which is the usual story in aggie magazines and newspapers. If you ask me, group success is social; singular success is anti-social.

Now, why am I writing this explanatory essay when I should have began this new series with it, with a title something like this: “01, The More The Merrier – Working With Ideas, How Plurality Leads To Singularity”? Yes, but that’s exactly how brainscaping works: It leads you forward, and backward: that's the part that's landscape.@517

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[1]https://qz.com/work/1675944/brainstormings-inventor-did-his-creative-thinking-alone/#:~:text=The%20thing%20is%2C%20brainstorming%20is,New%20York%20ad%20agency%20BBDO).

[2]https://dryicons.com/free-icons/landscape