Skip to main content

“Nescafé Plan” Wins PH 2021 Grand Anvil Award – Nescafé Thanks DA, LandBank, GIZ

Nescafé’s concern for coffee farmers is what I am concerned about today, with Nescafé Philippines winning the 2021 “Grand Anvil Award” at the “56th Anvil Awards” virtual ceremonies on 19 February 2021, according to ANN[1] (Author Not Named, 04 March 2021, Business.inquirer.net).

The Anvil Awards is a yearly project of the Public Relations Society of the Philippines (PRSP). The panel of jurors for this year’s awards was chaired by former Supreme Court Senior Associate Justice Antonio Carpio Jr. The PRSP was founded by Jose A Carpio[2], who defined public relations as “doing good and telling it well” (Luis J Morales, 10 September 2018, “PR Then And Now: Doing Good And Telling It Well,” BusinessMirror.com.ph). That is as articulate as you can get!

This year’s Anvil winner, “Nescafé Plan Project Coffee+,” is actively assisting in meeting the production, postharvest processing & marketing needs of 1,500 coffee farmers of Bukidnon and Sultan Kudarat in Mindanao.

The Nescafé Plan – they don’t make them like they used to!

ANN above says:

The Grand Anvil was bestowed on the Nescafé Plan, a long-term program of Nestlé Philippines to help the country’s Robusta coffee farmers raise their yields, incomes and quality of life, while promoting increased local coffee production and the growth of the country’s coffee industry, within the framework of sustainability. Under (the Nescafé Plan), production by the participants has doubled, while incomes have tripled. Nestlé Philippines increased its local buying of Robusta coffee beans in the past crop year by 27%.

It’s Mutual Advancement Society!

What Nescafé and the coffee farmers of Mindanao are doing is not simply public relations but public service – the company provides material assistances, plural, and the farmers produce excellent coffee beans that Nescafé Philippines needs for its products. (I am an inveterate coffee drinker, and my favorite is Nescafé Brown.)

Institutional partners of Nestlé Philippines in carrying out the Nescafé Plan are the Department of Agriculture (DA); the DA agencies Agricultural Credit Policy Council and Agricultural Training Institute; Department of Trade and Industry, LandBank, and GIZ, the German Corporation for International Cooperation.

Now then, the Nescafé Plan we are talking about as public relations is also international relations. I’ll drink to that!

In fact, this year Nestlé Philippines won many Anvil awards, and Chairman and CEO Kais Marzouki said of them:

As the Kasambuhay[4] of Filipino coffee farmers and of the environment, we are deeply honored to be conferred these Anvil Awards, which equally belong to our partners in the government and the private sectors because they have helped make our accomplishments a reality. Their collaboration is important. In the face of the pandemic, as a force for good, we are inspired to work even harder as we help build better lives for our coffee farmers and a sustainable coffee industry, and pursue the journey towards a waste-free future.

The Nescafé Plan is also Collaboration. 
Collaboration for Good is the name of the game!@517



[1]https://business.inquirer.net/318816/nestle-philippines-nescafe-plan-bags-grand-anvil-at-prsp-56th-anvil-awards?fbclid=IwAR2Rs4jLIuxQTe70us0K4py1zptFT7uTb1qzSXqxNyEG4_SBVG7vdx-87Nk

[2]They must be blood relations but I could not find a corroborating link.

[3]https://img.aws.livestrongcdn.com/ls-1200x630/cme/cme_public_images/www_livestrong_com/photos.demandstudios.com/getty/article/176/127/166542229_XS.jpg

[4]Literally, “life partner”

Comments

Popular posts from this blog

Historical PH 1st Holy Mass: Mazaua Or Limasawa? Fr Amalla Vs Maria Serena Diokno Vs Ambeth Ocampo – And The Priest Is Right!

We Filipinos celebrate 500 years of Christianity today Wednesday, 31 March 2021, Christianity brought to pagans by Portuguese explorer Ferdinand Magellan sailing the seas for Spain. The historical question is: Where was the first Holy Mass celebrated: “Limasawa” (in Leyte) or “Mazaua” (in Butuan)? Catholic priest Fr Joesilo C Amalla has just published the book (above), An Island They Called Mazaua, that argues the island of “Mazaua” in Butuan is the “true site of first Holy Mass in the Philippines [1] ”  and not “Limasawa” in Leyte (ANN, 07 January 2021, Manila Times ). The declaration and discussion are made by Butuan-based Fr Amalla in his 644-page book. Among other things, he writes: The truth is that the prevailing state- and church-affirmation and multiple reaffirmations of the island of Limasawa as the site of that first Holy Mass have no factual, historical and geographic (bases) whatsoever nor any shred of evidentiary support from cartographic studies, navigational info...

07, The More The Merrier – P1B From DA Supportive Of 10 Bataan Model Farms Leading PH Agriculture

Very optimistic – and excited – was Secretary of Agriculture William Dar after visiting 2 model 1-ha farms in the villages of Daang Bago and San Simon in the town of Dinalupihan, Bataan, Friday, 19 February 2021. He said in the DA news release “Bataan Model Farms Demonstrate Future Of Philippine Agriculture” (20 February 2021): I am thrilled to have seen the progress of this rice-high-value crops diversification system evolving in the Municipality of Dinalupihan. We were here when the idea was being conceived in 2019 and now it has really started its journey, its development. As an agriculturist and a communicator for development in the last 45 years, I know: That it is all markedly historical for the Philippines. The cropping calls for rice in the wet season, and high-value crops (vegetables) in the dry season, with fertigation (fertilization via irrigation). And the technology-setup is replicated 10 times in the same municipality. (I don’t know why, but 60-year old foreign-funde...

03, The More The Merrier – PH Needs More Hogs In Manila, Less Critics!

“Pinoys absolutely love pork. Randomly enter a restaurant and there’s a fat chance you’ll sniff the rousing aroma of sizzling sisig , grilled liempo or if your host is big-time, lechon – a whole roasted pig!” That’s what Gregg Yan say s [1] (03 January 2020, Thepigsite.com ). Count me in! I just love to bite into the crispy skin of a lechon and never ever think of hypertension – I’m just lean & mean. (lower “Backyard Pig Farming” image [2]  from PCARRD.dost.gov.ph ) There is some unsolicited advice about what to do with the current problematic PH supply of pork because of the African Swine Fever (ASF), comment/advice slyly directed at Secretary of Agriculture William Dar . Thank you, but you are assuming Mr Dar has no “Whole-Hog Plan” if I may call it that. You don’t know Mr Dar has been a science manager for 33 years, up to and including his incredible stint as the longest-running Director General of the International Crops Research Institute for the Semi-Arid Tropics (I...